From the first school bus built by Blue Bird in 1927, the success of the company has been based on innovation and customer service. In fact, responding to the customer is how it all began. A friend of Albert L. Luce, Sr., the founder of Blue Bird, asked for a bus to transport his workers. This request gave Luce the opportunity to create the first Blue Bird school bus and spearheaded the beginning of a highly successful corporation.

A lot has changed since then. Blue Bird's pioneering spirit and advances in technology have helped create top-of-the-line school buses that are flagships for the school bus industry. All Blue Bird school buses are manufactured with the highest safety standards.

Building on the success of its school bus line, Blue Bird expanded its vision. More than thirty years ago, the company set its sights on the motor coach market and created a product that continues to deliver luxury travel at its best. The Blue Bird Wanderlodge motor coach provides an exquisite means of transportation.

Blue Bird's knowledge and experience in the school bus and motor coach markets made for a smooth transition into the commercial bus segment. In the early 1990s, Blue Bird developed a plan to provide customized, innovative and economical buses to all sectors of the commercial market - transit, shuttle, and tour/charter.

Blue Bird Corporation continues to set industry standards with its innovative design and manufacturing of school buses, commercial buses and motor coaches. Eighty years after Blue Bird build its first school bus, Blue Bird has grown to one of the world's leading bus manufacturers with approximately 1,800 employees.