Privacy Policy

Consumers of certain U.S. states may have additional rights regarding their personal information. This Section provides information for consumers in California and other states with similar privacy laws (“Relevant Laws”). Under these Relevant Laws, “Personal Data” and/or “Personal Information” generally means information that identifies, relates to, or describes a particular consumer in California or other state with a similar privacy law. For purposes of this Section, “Personal Information” is synonymous with “Personal Data”.

Some states define “sale” as the exchange of information for monetary consideration, while other states define “sale” as providing your information in exchange for valuable consideration, which may or may not be monetary. We do not “sell” Personal Information, as defined under California and other similar state privacy laws. However, we do engage in targeted advertising, which helps to serve you with Blue Bird ads when you are not on our site. Note that the definition of “sale” under Colorado and Connecticut laws is different, and targeted advertising could be considered “selling” under Colorado and Connecticut laws or “sharing” under California law.

In addition, we may process each category of Personal Information in order to protect Blue Bird’s and others’ rights, and/or to complete a merger, bankruptcy, sale of assets, or other corporate transaction, which is not included in the definition of “sale” under California or other similar state privacy laws. Please see the “Use and Disclosure” section above for more details about our purposes for processing, including how other parties may process Personal Information.

This Section provides details about the categories of Personal Information of consumers in California and other states with similar privacy laws that we have collected, disclosed, “shared”, “sold”, or processed for purposes of targeted advertising, as well as rights consumers have under Relevant Laws. Based on your interactions with us, we may not have collected, disclosed, “shared”, “sold”, or processed for purposes of targeted advertising each (or any) of these categories of Personal Information for each listed purpose.

Sensitive Personal Information. We do not process “sensitive” Personal Information for purposes other than as permitted by law (such as to provide you with the product or Services you requested or to prevent, detect, and respond to security incidents).

Data Retention. We may retain Personal Information from or about you as reasonably necessary and proportionate to achieve the purpose(s) for which the Personal Information was collected or processed as outlined in this Section, unless a longer retention period is required or allowed by law.

Purposes

We may use Personal Information and/or disclose it to third parties for the following purposes:

• to provide products and Services;
• to accomplish our business purposes and objectives, including:
• developing, improving, repairing, and maintaining our products and Services;
• personalizing, advertising, and marketing our products and Services;
• conducting risk and security controls and monitoring;
• detecting and preventing fraud, and other prohibited or illegal activity;
• maintaining our facilities and infrastructure;
• performing accounting, audit, and other internal functions;
• complying with the law, legal process, and internal policies;
• conducting research, analytics, and data analysis;
• quality and safety assurance measures;
• performing identity verification;
• to operate, manage, and maintain our business, including but not limited to, corporate transactions, such as a sale, acquisition, reorganization, merger, or transfer of all or a part of our business, bankruptcy, or similar proceedings; and

Sources of Personal Information

We may collect this Personal Information directly from consumers who reside in California and other states with similar privacy laws, as well as from social media platforms; referrals; joint marketing, co-branding, co-promotional, or advertising partners; and sources of demographic and other information, including through devices you used to interact with us through our Services, consumer data resellers, and publicly available information. All sources of Personal Information collected are noted in the “How Do We Collect Personal Information” and “The Types of Personal Information We May Collect From You” sections above. Based on the individual’s interactions with us, we may not have collected Personal Information from each (or any) of these sources.

Consumer Rights Under California and other Similar State Privacy Laws

If you are a consumer who resides in California or other state with a similar privacy law, you may have the following rights, as described below.

We are required by law to verify your identity depending on the type of request in order to prevent unauthorized access of your data. Failure to verify your identity may result in your request not being processed. Where required by applicable law, we will notify you if we deny your request and the reason we are unable to honor your request.

Right to Know and Access: You have the right to confirm whether we are processing Personal Information about you and to request that we disclose to you the Personal Information we collected from or about you in a portable form. Depending on where you live, you may have the right to request that we disclose to you the following information:

• The specific pieces of Personal Information we collected about you;
• The categories of Personal Information we collected about you and the categories of sources;
• The business or commercial purpose for collecting, disclosing, or “selling” Personal Information about you; and
• The categories of Personal Information about you that we sold, shared, or otherwise disclosed and the categories of third parties to whom we sold, shared, or otherwise disclosed such Personal Information.

Please note that, in some instances, we may decline to honor your request or only honor your request in part, where, for example, we are unable to verify your identity or an exception to this right applies.

Right to Delete: You may request that we delete the Personal Information we have collected from you, if any. Please note that, in some instances, we may decline to honor your request or only honor your request in part, where, for example, we are unable to verify your identity or an exception to this right applies.

Right to Opt Out of “Sales”, “Shares”, and Targeted Advertising: Depending on the state you reside in, you may have the right to opt out of the “sale” of your data and/or the disclosure of your data for cross-context behavioral advertising/targeted advertising (known as a “share” in California). We also honor alternative opt-out signals, such as the Global Privacy Control. We process opt-out preference signals in a frictionless manner. Please note that we do not sell Personal Information for monetary consideration.

Right to Correct: You have a right to request the correction of inaccurate Personal Information that we may have on file about you. Please note that, in some instances, we may decline to honor your request or only honor your request in part, where, for example, we are unable to verify your identity or an exception to this right applies.

Right to Non-Discrimination: You have the right to be free from unlawful discrimination for exercising your above-listed rights under the laws of California and other states with similar privacy laws.

Right to Appeal: Depending on your state of residence, you may have the right to request an appeal if we decline to take action in response to your consumer request.

To Exercise Rights

Depending on your state of residence, in order to exercise your Right to Appeal our action in response to your request, please email us using the email address in the “Contact Us” section below.

Authorized Agent

Depending on your state of residence, you may have the right to submit a request through an authorized agent. If you are an authorized agent acting on behalf of a consumer residing in California or another state with a similar privacy law, you must be able to demonstrate that you have the requisite authorization to act on behalf of the consumer.